Company & Product Branding Campaign

Project Description:

In teams of four designers –

Role in this Group: Project Organizer

"Our Challenge: How might we leverage this product concept to scale a business that will impact millions to affect social change.

During our workshop kickoff you did several exercises working with your team mates to understand, explore and challenge your group's product concept. You will now take that experience and learn to brand a company and the product to produce a specific set of deliverables."

 

Deliverables: Creative Brief, Company and/or Product Logo as applicable, Target Market/Customer Infographic, Campaign Brief, Data Sheet, Artifact (advertisements and/or product package), Web page(s)