Company & Product Branding Campaign (Fall 2018)

A class project that required groups of 4 students to create a hypothetical company's brand and product marketing campaign.

In teams of four designers –

Role in this Group: Project Organizer

"Our Challenge: How might we leverage this product concept to scale a business that will impact millions to affect social change.

During our workshop kickoff you did several exercises working with your team mates to understand, explore and challenge your group's product concept. You will now take that experience and learn to brand a company and the product to produce a specific set of deliverables."

Deliverables: Creative Brief, Company and/or Product Logo as applicable, Target Market/Customer Infographic, Campaign Brief, Data Sheet, Artifact (advertisements and/or product package), Web page(s)

Red Swallow Creative

Company & Product Branding Campaign (Fall 2018)

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